Three major highways — Interstate 93, U.S. Route 1, and Route 3 — converge at the Braintree Split. Just 10 miles south of Boston’s Logan International Airport, it’s also home to Massport’s Logan Express, a shuttle bus with a commuter parking lot: The Logan Express Park & Fly. Until recently, however, the sign that advertised this commuter lot badly needed replacing. Rusted and broken, with burnt-out bulbs, the old sign did nothing to call attention to this critical business. The refurbishment of this high profile sign was a key objective of Massport’s CEO, Lisa Wieland. The Project Management team from Edward Paige Corp reached out to Metro Sign in early March with a request for proposal (RFP). Within a week, Metro’s
While COVID-19 has presented incredible challenges across nearly all industries, it also highlights the critical role being played by the signage industry. Much of the pandemic has focused on the visual — visualizing six feet of space between people, glove and mask wearing to protect each other, flattening the curve, graphics and videos of proper handwashing techniques — and creating effective visuals is the hallmark of an exceptional sign company, like Metro Sign and Awning. The Metro team has leveraged industry best practices in developing clear, visual communications that project calm authority while also offering guidance, instruction, and direction, because we recognize the critical need of our clients to communicate during this challenging time. Spreading the Message Whether digital or
Quality signage is an easy and effective way to drive foot traffic and communicate with your customers when designing your store. However, if done incorrectly, signage can cause overstimulation and even confusion. Signage at your place of business is just as important as your website design and shouldn’t be an afterthought.
Bette Davis once said, “I’d luv ta kiss ya, but I just washed my hair.” The tough-talking, Academy Award-winning actress was born at 22 Chester Street in Lowell, Massachusetts. As one of the oldest cities in the Commonwealth, Lowell has been home to many notable and quotable people not only in entertainment but politics, military, law, academics, sports, science, arts and literature. That’s why it was only fitting that Thorndike Exchange in historic downtown Lowell take motivational quotes from famous past residents as a starting point for their interior and exterior signage. A Sal Lupoli residential project, Thorndike Exchange is a refurbished old mill building transformed into a mixed-use destination with contemporary commercial space and a posh multi-story residential
aby Boomers age, the need for facilities catering to them increases. Whether they are in good health or whether they require a certain degree of care, homes for the elderly are increasing in need and in popularity. A critical, yet often overlooked element in designing facilities for those afflicted is the signage and wayfinding in the facility.
When it comes to education, signage has the power to transform not only a school building, but a student’s educational experience. Like most signage trends, signage in academic settings has seen a shift in terms of materials used, manufacturing techniques, and ideas of how school signage should function. At Metro Sign and Awning, we use the latest technology and educational trends to create functional and beautiful signs that improve the educational experience for both students and faculty. Electronic Messaging Systems (EMCs) The majority of schools today have at least one electronic messaging system in or outside their building. These are one of the most prevalent types of signage seen in the educational field today because of their incorporation of the latest technology
The definition of opportunity lost: your restaurant caters or rents party space, but your sign doesn’t make that clear. New signage may sound expensive until you consider lost revenue. If you’re ready to invest in a more profitable 2018, get in touch with a Metro representative.
In sign-making, as in so much of daily life, what’s old is often new again. Sign-making dates back to very early civilizations. For example, carvings were heavily used to communicate information by the Mayans, and also by the Greeks and the Romans. Pompeii and Herculaneum, two Roman cities buried by volcanic ash and lava in 79 AD and therefore helpfully preserved for us to study today, contain hundreds of carved signs (some gilded, others painted) advising residents of then-important information. The traditional art of Whakairo, or carving in wood, stone, and bone, has been a staple of the Maori culture in New Zealand since the first Polynesians arrived there more than 1,000 years ago. During those early days, sign-makers learned